The tourism industry remains a cornerstone of Auckland's economy, and shapes our identity as a vibrant international destination. 

Increased visitor spending not only generates job opportunities but also provides a substantial boost to local businesses.

About us

Tātaki Auckland Unlimited is responsible for destination marketing and management for Tāmaki Makaurau Auckland. Our role in destination management ensures that Auckland offers a sustainable and regenerative experience for all visitors. We strategically promote the region's attractions and experiences to bring in more visitors and drive sustainable tourism growth through destination marketing.

Explore our work
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Destination Partnership Programme

This programme is an interim funding solution to support tourism marketing. Learn more about it, including how to become a partner and the benefits. 

Destination management

Learn more about Destination Management and access the regional and localised Destination Management Plans here.

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Trade tourism

Our industry hub with valuable trade resources, key contacts, and tips for crafting itineraries.

Discover Auckland

Our consumer website aimed at sharing where to stay, eat and what to see and do in Auckland. 

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